Kenyan entrepreneur Jane Njeri Githaiga popularly know as Njeri wa Uji has come a long way in establishing and solidifying her brand that offers premium African uji a favorite among her wide customer base on thika road and regionally. Njeri who currently employs more than 25 employees has held onto her vision to expand her business in hospitality and offer opportunity others hrough her fast expanding Uji franchise.
Njeri’s success story has inspired a lot of Kenyan youth with aspirations to start and operate small and medium enterprises. Hailing from Muranga county, Njeri’s humble upbringing necessitated her to have a keen interest in business as to fill up the gap of playing a breadwinners’ role to her siblings. With an opportunity o operate a small juice vending business to compliment her income, she found a niche and made a transition to meet the demand for hot beverage by her customers during one cold season.
Her business growth is a thing to be emulated by many who hope to succeed in business and here are some few lessons we derive from her outstanding successful entrepreneurial story;
Persistence – Njeri wa Uji has kept persistent in providing quality uji and porridge flour to her clients who an rely on her product with assurance and thus assurance of retaining her customers.
Own the process – with a business work schedule and special uji recipe, Njeri owns the process through a thorough understanding of the product and direct production or souring of the ingredient directly from the farms as opposed to flour millers.
Improve consistently – with more than 6 years of experience in hospitality , Njeri committed herself to onsisen improvement through customer feedback on her service and products
Customer centeredness – From initially making and selling fruit juices in Githurai before switching to uji, Njeri made the transition to Uji from listening to her cusomers and realizing that customer is king and making he right adjustment to meet and surpus customer expectations
Diversify – At the start, Njeri only specialized in making Uji before diversifying of pourage flour milling and packaging. Her decision to diversify and expand offering brought her more customers and profitability
Courting success with wisdom – Operating a business requires wisdom and counsel and Njeri was keen to operate her business with integrity and therefore, seeking counsel and advice from fellow successful business proprietors in he region.
Timely/ prudent decision making- Her prudent and timely decision making has helped her optimise on her resources in an area that provides a great business environment and more customers from the wide populaion in Githurai and thika road at large.
Njeri wa Uji continues to serve her customers with joy as her brand expands across the county and beyond as a reputable and profitable uji franchise creating opportunities and advocating healthier and better lifesyles through beer eating and drinking choices for Kenyans.
About The Author
